1969: This woman graced one of three gritty posters issued to de-glamorize smoking.
1970: President Nixon signed the law banning advertising of tobacco on TV and radio.

Circa 1970: Smaller print reads, “Why don’t you quit before she starts?”

1973: Artist Seymour Chwast links smokers’ health with the1970s concern for environment.

1976: One million Californians join an ACS Smokeout event
1977: Great American Smokeout events spread across the country.

1985: This powerful illustration without text wins several advertising awards.

1986: Smaller print reads, “According to the surgeon general, smoking by a pregnant woman may result in a child’s premature birth, low birth weight and fetal injury. If that’s not child abuse, then what is?”

1987: Lung cancer surpasses breast cancer as the leading cause of cancer death among women.

1993: Cover boy for many romance novels, Fabio tells women “Lips are meant for kissing, not for smoking.”

1995: Youth oriented, ethnically diverse poster series issued as teen smoking rates rise.